In the United States, 18,000 people die from gun homicides annually,1Everytown Research analysis of Centers for Disease Control and Prevention, National Center for Health Statistics, WONDER, Underlying Cause of Death. A yearly average was developed using four years of the most recent available data: 2018 to 2021. Homicide includes shootings by police. and at least two times more are wounded by nonfatal gun assaults.2Kathryn Schnippel et al., “Nonfatal Firearm Injuries by Intent in the United States: 2016-2018 Hospital Discharge Records from the Healthcare Cost and Utilization Project,” Western Journal of Emergency Medicine 22, no. 3 (May 2021): 462–70, https://doi.org/10.5811/westjem.2021.3.51925. This violence carries an immense human and economic toll, with survivors facing lifelong physical, emotional, and financial challenges, as well as an increased risk for violent reinjury.3William Aaron Marshall et al., “Recidivism Rates Following Firearm Injury as Determined by a Collaborative Hospital and Law Enforcement Database,” Journal of Trauma and Acute Care Surgery 89, no. 2 (August 2020): 371–76, https://doi.org/10.1097/ta.0000000000002746; Andrew M. McCoy et al., “A Novel Prospective Approach to Evaluate Trauma Recidivism: The Concept of the Past Trauma History,” Journal of Trauma and Acute Care Surgery 75, no. 1 (July 2013): 116–21, https://doi.org/10.1097/TA.0b013e31829231b7; Caitlin Delong and Jessica Reichert, “The Victim-Offender Overlap: Examining the Relationship Between Victimization and Offending,” Illinois Criminal Justice Information Authority, Research and Analysis Unit, January 9, 2019, https://icjia.illinois.gov/researchhub/articles/the-victim-offender-overlap-examining-the-relationship-between-victimization-and-offending; Everytown for Gun Safety Support Fund, “The Economic Cost of Gun Violence,” July 19, 2022, https://everytownresearch.org/report/the-economic-cost-of-gun-violence/; Everytown for Gun Safety Support Fund, “Invisible Wounds,” May 27, 2021, https://everytownresearch.org/report/invisible-wounds-gun-violence-and-community-trauma-among-black-americans/. Hospital-based violence intervention programs (HVIPs) break this cycle by connecting survivors at their hospital bedsides to violence prevention professionals (VPPs)—staff members with cultural competence, lived experience, and/or expertise in navigating victim and violence prevention services. These staff members then develop individual plans that include case management, counseling, crisis support, and connections to wraparound services such as job training, housing assistance, and victims’ services. A critical component of HVIPs is that they follow survivors beyond the hospital walls, addressing the social determinants and root causes of violence through sustained engagement and access to resources in the vulnerable months immediately following a violent injury.
With this guide, Everytown for Gun Safety Support Fund (Everytown) and the Health Alliance for Violence Intervention (HAVI) aim to help cities and funders understand the key costs of implementing HVIPs. It builds on Everytown’s community violence intervention costing series4Everytown for Gun Safety Support Fund, “Summer Youth Employment Programs for Violence Prevention,” May 12, 2023, https://everytownresearch.org/report/summer-youth-employment-programs/. and the HAVI’s standards and indicators for HVIPs.5The Health Alliance for Violence Intervention, “Standards and Indicators for Hospital-Based Violence Intervention Programs (HVIPs),” 2022, https://static1.squarespace.com/static/5d6f61730a2b610001135b79/t/644ac36e7b2b7149ad1c9f0e/1682621297127/HAVI+Standards+%26+Indicators+for+HVIPs-WebDownload.pdf. Results from this research were also published in the Journal of Trauma and Acute Care Surgery.6Megan O’Toole et al., “Hospital-based violence intervention programs: An analysis of costs and key components,” Journal of Trauma and Acute Care Surgery (November 2024), http://dx.doi.org/10.1097/TA.0000000000004498. Everytown and the HAVI estimate that a program operating out of a midsize city hospital’s emergency department and serving 100 participants annually will cost just under $1.1 million for each of the first three years—averaging slightly less than $10,800 per participant. Recognizing that local needs and resources vary among communities, Everytown and the HAVI also developed a costing tool to assist budget teams in tailoring these costs to their own specific circumstances. Compared to the social and economic price of gun violence, investing in an HVIP is a cost-effective way to help prevent violence in cities.7Catherine Juillard et al., “Saving Lives and Saving Money,” Journal of Trauma and Acute Care Surgery 78, no. 2 (February 2015): 252–258, http://dx.doi.org/10.1097/TA.0000000000000527.
“Not every injured person is reflected in a police report—but they are coming to the emergency department. Crisis resources especially have to be a piece of how we plan [our budgets], because when you don’t have a home, don’t have food, don’t have insurance—it’s hard to heal. When HVIPs are well funded, they’re able to cast a wider net and make a bigger impact.”
—Kenya Jackson, Violence Prevention Research Manager, Interrupting Violence with Youth and Young Adults (IVVY) Project at Grady Health System, Atlanta
Role of HVIPs in Reducing Violence
Governments and community members pay a steep price for persistent gun violence, including the costs of lives taken, police response, incarceration, medical care (both acute and long-term), and loss of income. Hospitals carry this financial burden too. In the first year post-injury alone, nonfatal firearm assault injuries cost an estimated $37,435 in medical expenses1Cora Peterson, Likang Xu, and Curtis Florence, “Average Medical Cost of Fatal and Non-Fatal Injuries by Type in the USA.” Injury Prevention 27, no 1 (February 2021): 24–33, http://doi.org/10.1136/injuryprev-2019-043544.—much of which hospitals carry when survivors are underinsured, as is often the case.2Faiz Gani, Joseph V. Sakran, and Joseph K. Canner, “Emergency Department Visits for Firearm-Related Injuries in the United States, 2006–14.” Health Affairs 36, no. 10 (October 2017), https://doi.org/10.1377/hlthaff.2017.0625. And because research shows prior violent injuries are a risk factor for future ones,3Ali Rowhani-Rahbar et al., “Firearm-Related Hospitalization and Risk for Subsequent Violent Injury, Death, or Crime Perpetration.” Annals of Internal Medicine 162, no. 7 (April 7, 2015), https://doi.org/10.7326/M14-2362. these costs can balloon quickly without intervention.
What Steps Can Cities Take to Prevent Violence in Their Communities?
A growing body of evidence highlights one promising intervention: HVIPs. People working in HVIPs recognize that there is a unique window of opportunity to connect survivors with services and prevent reinjury and retaliation. VPPs begin outreach at violence survivors’ hospital bedsides, then continue engagement over the next 6 to 12 months, offering crisis intervention, counseling, and referrals to services such as job training, housing assistance, drug and alcohol counseling, and more.4The Health Alliance for Violence Intervention, “Standards and Indicators.”
What Are the Benefits?
Promising research shows that HVIPs are associated with reduced risks of future violence and crime. Studies conducted in Baltimore, Indianapolis, New York City, and San Francisco all found that HVIP participants’ reinjury rates were at least 50 percent lower than nonparticipants’—over periods ranging from two months to six years after they had completed the program.6Catherine Juillard et al., “A Decade of Hospital-Based Violence Intervention: Benefits and Shortcomings,” Journal of Trauma and Acute Care Surgery 81, no. 6 (December 2016): 1156–61, https://doi.org/10.1097/TA.0000000000001261; Noé Romo et al., “Improving Adolescent Violent Trauma Outcomes with a Hospital-Based Violence Prevention Initiative,” Hospital Pediatrics 13, no. 2 (January 2023): 153–58, https://doi.org/10.1542/hpeds.2021-006428; Carnell Cooper, Dawn M. Eslinger, and Paul D. Stolley, “Hospital-Based Violence Intervention Programs Work,” Journal of Trauma: Injury, Infection, and Critical Care 61, no. 3 (September 2006): 534–37, https://doi.org/10.1097/01.ta.0000236576.81860.8c; Gerardo Gomez et al., “Project Prescription for Hope (RxH): Trauma Surgeons and Community Aligned to Reduce Injury Recidivism Caused by Violence,” American Surgeon 78, no. 9 (September 2012): https://doi.org/10.1177/000313481207800942.
6x
Compared to nonparticipants, HVIP participants in Baltimore were six times less likely to be hospitalized for another violent injury two years post–program completion.
Cooper, Eslinger, and Stolley, “Hospital-Based Violence Intervention Programs Work,” Journal of Trauma: Injury, Infection, and Critical Care 61, no. 3 (September 2006): 534–37, https://doi.org/10.1097/01.ta.0000236576.81860.8c.
Studies also found reductions in subsequent misdemeanors and violent crimes, including fewer arrests and convictions and shorter sentences.7Cooper, Eslinger, and Stolley, “Hospital-Based Violence Intervention Programs Work;” Marla G. Becker et al., “Caught in the Crossfire: The Effects of a Peer-Based Intervention Program for Violently Injured Youth,” Journal of Adolescent Health 34, no. 3 (March 2004): 177–83, https://doi.org/10.1016/j.jadohealth.2003.04.001; Tina L. Cheng et al., “Effectiveness of a Mentor-Implemented, Violence Prevention Intervention for Assault-Injured Youth Presenting to the Emergency Department: Results of a Randomized Trial,” Pediatrics 122, no. 5 (November 2008): 938–46, http://dx.doi.org/10.1542/peds.2007-2096. Likely contributing to these outcomes, HVIP participants also demonstrate improved mental health,8Elizabeth Gorman et al., “Beyond Recidivism: Hospital-Based Violence Intervention and Early Health and Social Outcomes,” Journal of the American College of Surgeons 235, no. 6 (December 2022): 927–39, https://doi.org/10.1097/XCS.0000000000000409; Michael N. Levas, Emmalee A. Boyle, Marlene Melzer-Lange, and Julie Panepinto, “Improvement in Quality of Life among Violently Injured Youth after a Brief Intervention,” Journal of Trauma and Acute Care Surgery 81, no. 4 (October 2016): S61–S66, https://doi.org/10.1097/TA.0000000000001061. greater attendance at medical appointments,9Romo et al., “Improving Adolescent Violent Trauma Outcomes.” and use of local services.10Michel B. Aboutanos et al., “Brief Violence Interventions with Community Case Management Services Are Effective for High-Risk Trauma Patients,” Journal of Trauma and Acute Care Surgery 71, no. 1 (July 2011): 228–37, https://doi.org/10.1097/TA.0b013e31821e0c86.
These programs are even more important because gun violence does not affect everyone in the United States equally. Interpersonal gun violence is often concentrated geographically, with young Black and brown men living in the country’s most underinvested urban communities suffering from the highest rates of gun homicides and nonfatal injuries.11Melissa Tracy, Anthony A Braga, and Andrew V Papachristos, “The Transmission of Gun and Other Weapon-Involved Violence within Social Networks,” Epidemiologic Reviews, Volume 38, no. 1 ( January 2016): 70–86, http://doi.org/10.1093/epirev/mxv009; Everytown Research analysis of Centers for Disease Control and Prevention, National Center for Health Statistics, WONDER, Underlying Cause of Death 2018–2021. HVIPs play a vital role in helping survivors connect with continued services, care, and support, which can otherwise be difficult to navigate alone. By connecting survivors—many of whom return to under-resourced neighborhoods—with continued care and services, HVIPs help ensure that they have ongoing access to support and care within their communities.
Community-based organizations and hospitals looking for guidance on how to develop, implement, and secure funding for an HVIP can visit the HAVI’s website for related resources.12The Health Alliance For Violence Intervention, https://www.thehavi.org/. With this guide, Everytown and the HAVI aim to help cities and funders understand the key costs of implementing HVIPs. To make the process simpler, Everytown and the HAVI created a costing tool that can be tailored to specific needs and budgets by adjusting for factors like cost of living, program size, inflation, crisis support needs, and others. This tool was developed using a rigorous methodology known as a bottom-up ingredient-based approach, which itemizes key HVIP resources based on interviews with program staff and analysis of at least five sample program budgets.13For more information about the methods used to develop this costing tool, see “Methodology” below.
Implementing an HVIP: Roles and Responsibilities
Who Do They Serve?
HVIP participants typically include youth and young adult survivors of nonfatal, assault-related violent injuries.14The Health Alliance for Violence Intervention, “Standards and Indicators for Hospital-Based Violence Intervention Programs.” Survivors of intimate partner violence and self-inflicted injury are frequently excluded due to differing needs. Some HVIPs are further tailored to children and teens, gun violence survivors, people with prior justice system contact or disabilities, or other more narrowly defined groups to help ensure that funds can meet demands and address their unique needs. HVIP best practices include collaborative review of hospital and law enforcement datasets to identify a target population based on trends in patient volume and reinjury or retaliation risks.
Who’s Involved?
HVIPs can be either hospital-linked (that is, led by the community-based organization) or hospital-based (led by the hospital). Hospital-linked programs often benefit from strong existing community relationships and low indirect costs, while hospital-based programs frequently benefit from improved data access and regional scalability. Although different organizational structures exist, a hospital-linked example is outlined below:
HVIP Organizational Structure
Community Based Organization
Role: Provide crisis intervention, counseling, service connections, emergency resource distribution, and case management.
Hospital
Role: House the program, identify participants, and provide medical care.
External Service Providers
Role: Receive referrals and enroll participants in wraparound services (such as job training, housing assistance, drug and alcohol counseling).
The local community-based organization in this example leads program development, implementation, training, and coordination. It does so by offering immediate services at the hospital bedside like crisis intervention, needs assessment, retaliation de-escalation, emergency resource provision, and family support.15The Health Alliance for Violence Intervention “Standards and Indicators for Hospital-Based Violence Intervention Programs.” In the longer term, participants receive sustained case management, connections to local services, support in enrolling and attending their first few appointments, access to counseling, mentorship, and more. The length of engagement varies based on participant needs, but typically spans from 6 to 12 months.
The hospital in this example is one with an emergency department or trauma center serving at least 100 patients with nonfatal violence-related injuries annually. It houses the program, provides access to data, identifies eligible participants, and provides them with emergency medical care.16The Health Alliance for Violence Intervention “Standards and Indicators for Hospital-based Violence Intervention Programs.” Hospital contributions (such as a small portion of staff time plus a physical space) are often made in-kind and not included here as HVIP costs, particularly since the presence of these programs benefits hospital productivity by reducing readmissions and complements routine efforts to treat patients medically.
External service providers are also key to an HVIP’s success. Survivors of nonfatal violent injuries often need assistance to help ensure their immediate safety, prevent retaliation, access food and shelter, navigate victims’ compensation and health insurance, address substance-related challenges, attain employment or education, and address other needs.17The Health Alliance for Violence Intervention, “Transformative Guidance on Victim Services Funding for Hospital-Based Violence Intervention Program,” June 2022, https://static1.squarespace.com/static/5d6f61730a2b610001135b79/t/628be626f63ee8417a6262f7/1653341336749/HAVI-VOCA-toolkit.pdf. A single organization or program can rarely provide all of these services. By building strong relationships with external service providers, HVIPs can make and follow up on referrals to other programs, to help make sure that participants receive the distinct types of support they need. External service providers are not typically included in HVIP budgets.
Calculating the Costs
The budget for an HVIP is divided into four major categories: staff, transportation, crisis support resources, and operations, with an additional line for indirect costs. The total cost will depend on several factors, such as the number of participants served, whether the hospital or a community-based organization leads the program, if it operates in a single hospital or a regional network of hospitals, and the types and extent of crisis support needed.
As an example, Everytown and the HAVI estimate that an HVIP that serves 100 participants annually, is led by a community-based organization, has a 15 percent rate of indirect costs, and operates out of one midsize city hospital’s emergency department will cost, on average, $1,079,818 annually for at least the first three years—$10,798 per participant.
Example of HVIP Costing Breakdown
To estimate the costs for your program, you can use the HVIP costing tool available below to edit key program parameters easily.18For more information about the methods used to develop this costing tool, see “Methodology” below.
Key Costing Ingredients
Staff
Staffing depends on program size, but in our example, Everytown and the HAVI assume that the HVIP will have eight full-time paid staff members: one director, one intervention supervisor, four violence prevention professionals, one clinical supervisor, and one administrator. The director leads program development, strategy, fundraising, and relationship-building. The intervention supervisor trains, supervises, and evaluates VPPs. The VPPs—sometimes also referred to as violence intervention specialists, credible messengers, or case managers—are the crux of HVIP service delivery, providing culturally competent crisis intervention, assessment, case management, resource and service connections, and ongoing support. In some instances—though not in this cost analysis—social workers rather than VPPs provide these services. The clinical supervisor provides trauma-informed therapy and supervision. The administrator is responsible for program operations, assessment, and evaluation. Budgets should ensure livable wages19The Health Alliance for Violence Intervention, “Resources on Public Funding for Community Violence Intervention (CVI),” https://www.thehavi.org/public-funding-for-violence-intervention; Urban Peace Institute, “LA Peace Plan,” October 20, 2022, https://www.urbanpeaceinstitute.org/in-the-news/2022/10/20/la-peace-plan. and include competitive benefits packages, with resources available for mental and physical health and life insurance, credentials and professional development, phone plans, retirement savings, and annual raises.
Transportation
Getting established in new programs and groups during a period of trauma and physical injury often poses challenges to participants that they can navigate more easily alongside an experienced advocate, such as a VPP. Likewise, HVIP transportation costs include an average of four round trips to external service appointments per participant and their VPP, plus a trip home from the hospital and at least one home visit from an HVIP staff member. Participants often receive public transportation stipends, and staff members receive mileage reimbursement, though programs can alter this with the costing tool.
Crisis support resources
Key to HVIP crisis intervention is helping ensure that survivors can return to a safe and stable environment when they leave the hospital. For many, this is not a given, and the financial and logistical burden of navigating this alone presents yet another challenge. Needs vary by individual, but often entail temporary housing, food, clothes, and hygiene packs—all of which are included in this costing example. Sometimes VPPs will use petty cash and reimbursements to assist with these expenses, and other times they may have access to stipends, gift cards, or prepared packages. Grants providing discretionary funding flexibility are vital in supporting this component of the work. In recognition of the deep need for immediate cash assistance that many violent injury survivors face, some programs may choose to dramatically increase their investment in crisis support resources. The costing tool allows users to set the specific crisis support resources most appropriate for their target population and the percentage of participants expected to use each one.20Access the customizable costing tool at the end of this report.
Operations
An HVIP’s operations costs are limited to technical assistance fees and office supplies—such as laptops or tablets, case management software, desks and chairs for staff and group therapy sessions, a printer and paper, pens and pencils, and uniforms. Technical assistance fees are included in year one of this example and support program-, capacity-, relationship-, and sustainability-building. The hospital frequently provides in-kind office space. Equipment costs account for initial purchases in year one, then for wear, tear, loss, and breakage in years two and three.
Key Takeaways and Considerations
Collectively, HVIPs are estimated to cost just under $1.1 million to support an average of 100 violent injury survivors annually. The largest budget category is staff (80 percent), with each remaining direct cost category accounting for less than 5 percent of the program’s overall costs. Notably, over half of the staff budget supports frontline workers—those providing violence intervention and counseling support directly to participants. Competitive salaries and benefit packages for these staffers are vital, given the unique experiences and skill sets required, and the often dangerous and traumatic job tasks they perform.21David M. Hureau et al., “Exposure to Gun Violence among the Population of Chicago Community Violence Interventionists,” Science Advances 8, no. 51 (December 23, 2022): eabq7027, https://doi.org/10.1126/sciadv.abq7027; Urban Peace Institute, “LA Peace Plan.” Of the estimated $10,798 cost per participant, crisis support accounts for just $302—or 3 percent. Crisis support funds are often discretionary, as they vary based on individual participant needs, but temporary and immediate access to food, housing, and hygiene-related necessities receive the most funding within this category. Finally, while the process of developing and implementing an HVIP is quite extensive, upfront costs typically include just first-time equipment, technical assistance, and accreditation courses, with the overall program budget increasing by just 4 percent over three years of implementation.
Gun assaults occur at high rates in cities, with stark human and financial costs. Reinjury rates among gun violence survivors are high,22Ali Rowhani-Rahbar et al., “Firearm-Related Hospitalization and Risk for Subsequent Violent Injury;” Veronica A. Pear et al., “Risk Factors for Assaultive Reinjury and Death Following a Nonfatal Firearm Assault Injury: A Population-Based Retrospective Cohort Study,” Preventive Medicine 139, no. 3 (October 2020): 106198, https://doi.org/10.1016/j.ypmed.2020.106198. making this population a strong fit for community violence intervention programs. For nearly 30 years, many HVIPs have reduced reinjury and recidivism rates by immediately connecting survivors with VPPs at their hospital bedsides and, in the months that follow, providing survivors with services that directly address the social determinants of gun violence.23The Health Alliance for Violence Intervention, “The HAVI: Healing Systemic and Interpersonal Violence.” This promising community violence intervention strategy is delivered at a fraction of the cost of gun homicides. Equipped with the knowledge of their key costs and components, more cities can take steps toward successfully implementing HVIPs.
The methods used in this report employ frameworks for economic analysis and costing public or nonprofit interventions. Costs are built using a bottom-up ingredients approach, itemizing the key resources necessary to implement an HVIP. All costs are from the perspective of the organization or entity starting an HVIP. Unit costs were estimated by reviewing published studies, HAVI guides,1The Health Alliance for Violence Intervention, “The HAVI: Healing Systemic and Interpersonal Violence.” and budget reports from five HVIPs in cities of varied sizes and regions. Salary costs per month were estimated using OpenPayrolls.com information about average salaries for public-sector local employees in similar roles. A starting salary of $60,000 for a VPP was assumed, to ensure a livable wage for violence intervention workers.2 Urban Peace Institute, “LA Peace Plan.”
The costs and assumptions presented here are broken down by major budget category. They represent three years of funding and implementation—a period that often aligns with funding proposals—and present differences in the initial investment required compared to annual and recurrent costs. A 2.6 percent factor of annual inflation was included based on projections for 2024.3 Federal Open Market Committee, “FOMC Projections Materials,” September 20, 2023, https://www.federalreserve.gov/monetarypolicy/fomcprojtabl20230920.htm. Units, unit costs, and formulas developed using the methods and assumptions described in the paper are both visible and editable in the supplementary workbook, where users can easily alter key program parameters such as salaries and the number of participants served.
Acknowledgements
Everytown and the HAVI would like to gratefully acknowledge Kathryn Schnippel, formerly of Everytown, and Bruce Larson, of Boston University, for their research and analytical contributions to this report, and the IVVY Project at Grady for their careful review and thoughtful feedback on this report.
Everytown Research & Policy is a program of Everytown for Gun Safety Support Fund, an independent, non-partisan organization dedicated to understanding and reducing gun violence. Everytown Research & Policy works to do so by conducting methodologically rigorous research, supporting evidence-based policies, and communicating this knowledge to the American public.
The Health Alliance for Violence Intervention (HAVI) is the only national organization that fosters a network of hospital-based violence intervention programs (HVIPs), which help victims of community violence to heal and break the cycle of violence. The HAVI also works to shift the narrative about violence and trauma in communities of color, collaborates with other community violence intervention (CVI) leaders to develop a vision for the CVI ecosystem, engages in advocacy to reshape the funding landscape, and supports innovations in research.
This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.
Necessary cookies are absolutely essential for the website to function properly. These cookies ensure basic functionalities and security features of the website, anonymously.
Cookie
Duration
Description
cookielawinfo-checkbox-analytics
11 months
This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics".
cookielawinfo-checkbox-functional
11 months
The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional".
cookielawinfo-checkbox-necessary
11 months
This cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary".
cookielawinfo-checkbox-others
11 months
This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other.
cookielawinfo-checkbox-performance
11 months
This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance".
viewed_cookie_policy
11 months
The cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data.
Functional cookies help to perform certain functionalities like sharing the content of the website on social media platforms, collect feedbacks, and other third-party features.
Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors.
Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc.
Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. These cookies track visitors across websites and collect information to provide customized ads.